Apple Ran Ads Featuring Real People Who Had Switched from Microsoft

question 133

Multiple Choice

Apple ran ads featuring real people who had switched from Microsoft Windows-based PCs to Macs.These ads most likely used a ________ strategy.

• A)testimonial
• B)lifestyle
• C)slice-of-life
• D)promise
• E)demonstration

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Definitions:

Previously Stored Memories

Memories that have been encoded and stored in the brain from past experiences.

Online Banking Password

A secure string of characters used to authenticate and gain access to an individual's bank account over the internet, ensuring the privacy and protection of financial information.

Retroactive Interference

A memory phenomenon where newly learned information interferes with the recall of information learned previously.

Recall

The act of retrieving previously learned information from memory without the aid of or with few external cues.