Refer to the Following Scenario to Answer the Questions Below

question 122

Multiple Choice

Refer to the following scenario to answer the questions below.
For years,Energizer batteries used the Energizer Bunny in its television commercials.The bunny was cute,always beating a drum with the tagline,"The Energizer Bunny keeps going and going and going." Several of the ads were humorous.Viewers could remember the battery ad with the bunny,but for a long time,people could not name the brand of battery.In response,Energizer started putting the bunny on the packaging and using it in point-of-purchase displays in stores,even going so far as to let consumers enter a drawing to take home the bunny that was on top of the battery display.The creative team that worked on this campaign spent considerable time researching consumers' usage of batteries as well as the problems they had with them.The team learned that people dislike batteries that don't last long,and because Energizer batteries lasted much longer than competitors' brands,they decided to feature that idea in the execution of the ads.
-One commercial was particularly effective because viewers watched the entire commercial to see the bunny do something funny at the end.It is most accurate to say that this commercial had ________.

• A)stopping power
• B)pulling power
• C)sticking power
• D)credibility
• E)repetition

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Definitions:

Executive Control Functions

Cognitive processes including planning, working memory, attention, problem solving, verbal reasoning, inhibition, mental flexibility, task switching, and initiation and monitoring of actions.

Practical Intelligence

A form of intelligence related to the ability to solve everyday problems by utilizing experience-based knowledge.

Gardner

Refers to Howard Gardner, a psychologist known for his theory of multiple intelligences, which suggests people have different kinds of intelligences.

Sternberg

Refers to Robert Sternberg, an American psychologist known for his theory on intelligence and creativity.