Which of the Following Statements Is FALSE Regarding Copywriting in a Global

question 75

Multiple Choice

Which of the following statements is FALSE regarding copywriting in a global environment?

• A) English is more economical than many other languages.
• B) Standardizing the copy content by translating the appeal into the language of the foreign market involves many possible communication blunders.
• C) Most international campaigns are not literally translated.
• D) A back translation of the ad copy from the foreign language into the domestic one is rarely a good idea because it cannot convey a complete cultural interpretation.
• E) The most reasonable solution to the language problem is to use bilingual copywriters who understand the full meaning of the English text and can capture the essence of the message in the second language.

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Definitions:

Defensive Attribution

A psychological process by which individuals tend to attribute more blame to victims and less to perpetrators when they see themselves as similar to the victim.

Behavioral Tendency

An inclination or predisposition of an individual to exhibit certain patterns of behavior.

Intuition

The ability to understand or know something immediately, without conscious reasoning.

Belief

An acceptance that something exists or is true, especially without proof.