Which Statement Is Most Likely FALSE Regarding Advertising Writing Style

question 115

Multiple Choice

Which statement is most likely FALSE regarding advertising writing style?

• A) Words such as interesting, very, in order to, buy now and save, introducing, and nothing less than are effective in advertising copy.
• B) Effective copy is succinct and single-minded.
• C) In advertising, every word counts because space and time are expensive.
• D) Copy should be as simple as possible to reach a generally inattentive and uninterested audience.
• E) Copywriters try to write the way the target audience thinks and talks.

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