A Sentence or Short Piece of Copy That Explains What

question 146

Multiple Choice

A sentence or short piece of copy that explains what the viewer is looking at in a photo or illustration is known as a(n) ________.

• A)caption
• B)overline
• C)underline
• D)call-out
• E)tagline

Understand the relationship between brand personality and brand equity.

Explain the concept of lifestyle and its importance to marketing.

Distinguish between psychographics and demographics and their roles in marketing.

Understand how the VALS typology segments consumers based on values and lifestyles.

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Definitions:

Pesos

The currency unit used in several countries, notably Mexico and Argentina, among others.

U.S. Demand

This term generally refers to the total demand for goods and services within the United States from all sources, including households, businesses, and the government.

Foreign Currency

Money or other forms of currency issued by governmental or monetary authorities of countries other than one's own.

Foreign Goods

Products and services that are produced in other countries and then imported into the domestic market.