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Refer to the passage below to answer the following questions.
Advertisements for a particular brand of soap include the phrase, "Love the skin you're in." Print ads usually show a close-up of a young woman's clean face, and the copy is usually written as if she is telling the reader the benefits of this soap. She explains how soft your skin will feel and how much you will love that feeling. The copy of this ad was translated into several foreign languages so that it could be used globally. However, German women thought it was strange to use the word love in reference to something other than another person.
-The phrase "Love the skin you're in" appears in every ad for this product.Explain which element of copy this represents.
Perspiration Levels
The amount or volume of sweat produced by the body, which can vary due to physical activity, emotional state, or environmental conditions.
Lie Detector
A device or procedure, such as a polygraph, used to detect deception by measuring physiological responses to questions.
Hormone Secretions
The release of hormones by glands in the body, which serve as chemical messengers to regulate various physiological processes.
Blood Pressure
The force exerted by circulating blood on the walls of the body's arteries, a crucial indicator of cardiovascular health.
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