Refer to the Passage Below to Answer the Following Questions

question 143

Essay

Refer to the passage below to answer the following questions.
Advertisements for a particular brand of soap include the phrase, "Love the skin you're in." Print ads usually show a close-up of a young woman's clean face, and the copy is usually written as if she is telling the reader the benefits of this soap. She explains how soft your skin will feel and how much you will love that feeling. The copy of this ad was translated into several foreign languages so that it could be used globally. However, German women thought it was strange to use the word love in reference to something other than another person.
-Explain why this ad was less well received in Germany than in the United States.

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Definitions:

Grassroots Campaign

A method of campaigning that starts at the local level and is characterized by volunteer participation and direct engagement with the community, often utilized by movements lacking access to significant financial resources.

Elite Democracy

A political theory suggesting that societies are best governed by a small group of educated or economically well-off individuals.

Grassroots Activism

A movement driven by the politics of a community, created and populated by the general populace or social bottom, rather than by political leadership.

Press Relations Specialists

Individuals or professionals who manage and improve the communication and relationship between organizations and the media.