Based on the Chapter's Opening Vignette,the Success of Altoids Breath

question 148

Multiple Choice

Based on the chapter's opening vignette,the success of Altoids breath mints is primarily a result of ________.

• A) the increased awareness of a new line of Altoids
• B) the increased awareness of Altoids among children younger than 12 years old
• C) the consistent graphic presentation of Altoids in its marketing communication
• D) a complete change in how Altoids was branded
• E) the communication to consumers about the price/value relationship of Altoids

---

Definitions:

French Citizen

An individual who holds citizenship in France, legally recognized as a member of the country with certain rights, responsibilities, and protections.

Produced Illegally

Goods or services manufactured or distributed in violation of laws.

Produced at Home

Refers to goods or services generated within a household, often not exchanged in formal markets, such as home-cooked meals or DIY projects.

GDP

Gross Domestic Product represents the complete market value of all final goods and services produced inside a nation's boundaries over a specific time frame.