Stan Is a Copywriter and Bob Is an Art Director

question 97

Multiple Choice

Stan is a copywriter and Bob is an art director working on a client's account.They are brainstorming ideas and trying to imagine what the finished ad might look like.What technique should they use?

• A) creative aerobics
• B) thought listing
• C) "drawing on the right side of the brain"
• D) visualization
• E) image transfer

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Definitions:

Garbage Disposed

The act of getting rid of waste materials generated from personal or commercial activities.

Payment Plan

An agreement between a borrower and a lender that outlines the terms for repaying a loan, typically including the loan amount, interest rate, and repayment schedule.

Marginal Benefit

The additional satisfaction or utility that a person receives from consuming an extra unit of a good or service.

Pollution Permits

Government-issued licenses allowing the holder to emit a certain amount of pollution; used as a regulatory tool to control and reduce environmental damage.