Stan Is a Copywriter and Bob Is an Art Director

question 97

Multiple Choice

Stan is a copywriter and Bob is an art director working on a client's account.They are brainstorming ideas and trying to imagine what the finished ad might look like.What technique should they use?

• A) creative aerobics
• B) thought listing
• C) "drawing on the right side of the brain"
• D) visualization
• E) image transfer

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Definitions:

Common Properties

Characteristics or features that are shared by a group of objects, concepts, or entities.

Integrated Mental Network

A theoretical concept suggesting that mental processes and knowledge are interconnected in a complex network within the brain.

Prototype

An original model or preliminary version of a product from which other forms are developed or copied.

American Midwest

A geographic region in the United States known for its agricultural industry, consisting of states in the central and northern parts of the country.