Explain Why It Is Important in Advertising to Balance Creativity

question 59

Essay

Explain why it is important in advertising to balance creativity with responsibility to a brand's image.

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Definitions:

Writing Process

A series of steps that writers follow to produce a piece of writing, including prewriting, drafting, revising, and editing.

Revising

The process of reviewing and altering a document or work to improve its content, structure, and clarity, often in response to feedback.

Editing

The process of revising and correcting text, video, or audio to improve clarity, quality, and coherence before final publication or presentation.

Boilerplate

Language from a previous document that a writer includes in a new document. Writers use boilerplate both to save time and energy and to use language that has already been approved by the organization’s legal staff.