Traditional Media Have Recently Seen a Decline in Advertising Due

question 65

Multiple Choice

Traditional media have recently seen a decline in advertising due to increased marketing budgets spent on which of the following?

• A) television
• B) digital billboards
• C) newspapers
• D) direct mail
• E) Internet advertising

---

Definitions:

Bad Apple Effect

The impact of one negative individual or element on the collective behavior or morale of a group, often leading to widespread negativity or dysfunction.

Social Allergy Effect

A phenomenon where repeated annoying behaviors in a relationship lead to increasingly intense negative reactions.

Unrequited Love

A type of love where one person loves another who does not return that love.

Unreciprocated Love

A situation where one person's feelings of love are not returned by the object of their affection.