The Number of Times a Person Is Exposed to an Advertisement

question 15

Multiple Choice

The number of times a person is exposed to an advertisement is known as ________.

• A)gross impression
• B)circulation
• C)exposure
• D)reach
• E)frequency

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Definitions:

Sales Promotions

Short-term marketing strategies aimed at stimulating demand for a product or service, often through discounts, coupons, or special offers.

B2B Programs

Business-to-Business programs are initiatives or strategies developed for transactions or engagements between companies.

Trade Incentives

Measures used by governments or businesses to encourage international trade and investment, including tariffs, subsidies, and tax breaks.

Advertising Plan

A strategy laid out to communicate the benefits of a product or service to the target audience through various mediums.