Which Term Refers to the Percent of Viewers Based on the Number

question 11

Multiple Choice

Which term refers to the percent of viewers based on the number of television sets turned on?

• A)rating
• B)share
• C)gross rating points
• D)gross impressions
• E)impressions

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Definitions:

Consistent Behaviors

Actions or responses that are uniform and stable over time in similar situations.

Learned Predisposition

An acquired tendency to respond in a consistent way to a given object or entity based on prior experiences and learning.

Favorable Way

A manner or approach that is advantageous, beneficial, or creates positive outcomes.

Maslow Hierarchy

A theory in psychology proposed by Abraham Maslow that categorizes human needs into a five-tier model, ranging from basic (physiological) needs to higher-level (self-actualization) needs.