Refer to the Following Passage to Answer the Questions Below

question 118

Multiple Choice

Refer to the following passage to answer the questions below.
Allison works in the media department of a major advertising agency that has several national advertisers as clients. Her responsibilities include identifying specific media vehicles, such as TV programs, newspapers, magazines, or radio programs and stations for clients' advertising; negotiating the costs to advertise in them; and handling the details of billing and payment. Although one of the agency's major clients advertises primarily in magazines, the media plan calls for the use of newspaper advertising as well.
-What is Allison's job function?

• A) media planning
• B) rate negotiator
• C) media buyer
• D) account planner
• E) account buyer

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Definitions:

Photo Montage

A composite picture made by combining several different photos, typically arranged in a way that blends them into a coherent whole.

Video

Moving visual media that can be recorded, streamed, or played back for the purpose of entertainment, education, or communication.

Single Business Plan

A strategic document outlining the operational and financial objectives of a business, and detailed plans and budgets showing how the objectives are to be realized.

Audiences

Groups of people who gather to watch, listen to, or read something, often targeted by media, performances, or written works.