Refer to the Following Passage to Answer the Questions Below

question 54

Multiple Choice

Refer to the following passage to answer the questions below.
Allison works in the media department of a major advertising agency that has several national advertisers as clients. Her responsibilities include identifying specific media vehicles, such as TV programs, newspapers, magazines, or radio programs and stations for clients' advertising; negotiating the costs to advertise in them; and handling the details of billing and payment. Although one of the agency's major clients advertises primarily in magazines, the media plan calls for the use of newspaper advertising as well.
-The media plan calls for placing ads in all the major newspapers in the southeastern United States.Because newspaper is primarily a local medium,Allison seeks the services of a professional to assist her in placing the buy with one order.Allison needs to contact a ________.

• A) media salesperson
• B) customer service rep
• C) media rep
• D) media-buying service
• E) media consolidator

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Definitions:

No Change

A term indicating that a variable or condition remains constant or unaltered in a given context.

Product Demand

The desire and willingness of consumers to buy a specific product, influenced by factors such as price, quality, and consumer preference.

Pure Monopolist

A market structure where a single firm controls the entire market for a product or service, with no close substitutes and high barriers to entry.

Marginal Revenue Curve

A graphical representation showing how marginal revenue varies with changes in quantity sold.