Refer to the Scenario Below to Answer the Following Questions

question 17

Essay

Refer to the scenario below to answer the following questions.
Suzanne and Shandra,longtime friends,share a love of animals and own an animal grooming business together.They own a small fleet of RV motorhomes outfitted with comfortable dog and cat grooming stations.On-the-Go Groomer's motorhomes come to clients' homes in the metro area to provide pet services instead of requiring pet owners to come to them.Suzanne and Shandra are pleased with their success,but both feel that they are not reaching enough potential customers.So far,they have relied on local newspaper advertisements and positive word-of-mouth to generate business.Suzanne said,"We have come so far and really have a great little business going.But I think we could become much bigger with the right plans in place."
-How might Suzanne and Shandra use addressable media in a media plan for On-the-Go Groomers?

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Definitions:

Biomedical Model

A framework used in medicine that exclusively attributes physiological and genetic causes to health conditions, neglecting psychological, environmental, and social factors.

Specific Pathogens

Microorganisms or viruses that cause disease in hosts, distinguished by their precise identification and characteristics.

Infectious Illnesses

Diseases caused by organisms such as bacteria, viruses, fungi, or parasites that can be spread, directly or indirectly, from one person to another.

Heart Disease

A range of disorders affecting the heart, including coronary artery disease, heart attacks, heart failure, and arrhythmias.