Refer to the Scenario Below to Answer the Following Questions

question 142

Essay

Refer to the scenario below to answer the following questions.
Suzanne and Shandra,longtime friends,share a love of animals and own an animal grooming business together.They own a small fleet of RV motorhomes outfitted with comfortable dog and cat grooming stations.On-the-Go Groomer's motorhomes come to clients' homes in the metro area to provide pet services instead of requiring pet owners to come to them.Suzanne and Shandra are pleased with their success,but both feel that they are not reaching enough potential customers.So far,they have relied on local newspaper advertisements and positive word-of-mouth to generate business.Suzanne said,"We have come so far and really have a great little business going.But I think we could become much bigger with the right plans in place."
-How could Suzanne and Shandra use search marketing?

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Definitions:

PR Campaign

A strategic communication effort designed to influence public perception and behavior, often involving media outreach, events, and messaging to achieve specific organizational goals.

Measurable Objectives

Clearly defined goals that can be quantified and tracked, allowing organizations or individuals to assess progress towards achieving these targets.

Marketing Strategies

Plans developed by businesses or organizations to reach and persuade their target market to purchase their products or services over competitors.

Bow Wow

A stage name for Shad Gregory Moss, an American rapper, actor, and television presenter who began his career as a child artist.