The Outdoor Board on the Side of the Highway with the Message

question 15

Multiple Choice

The outdoor board on the side of the highway with the message telling drivers that the Holiday Inn Express is at the next exit best illustrates which advantage of outdoor advertising?

• A)high-impact medium offering larger-than-life visuals
• B)good situational medium
• C)flexibility
• D)reinforcement of a creative concept employed in other media
• E)least expensive of all major media

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Definitions:

Short-term Memory

Holding a minimal amount of details in an alert, easily retrievable condition in the memory for a short time span.

Chunking

A process of breaking down information into smaller, manageable units or chunks to enhance memory and learning capabilities.

Short-term Memory

A capacity of the brain to hold a small amount of information in an active, readily available state for a short period of time, typically around 20 to 30 seconds.

Meaningful Units

Fundamental components of language or information that carry significance and help in understanding the whole.