Refer to the Following Passage to Answer the Questions Below

question 141

Multiple Choice

Refer to the following passage to answer the questions below.
Allison works in the media department of a large advertising agency.Her biggest client is P&G,a major manufacturer of consumer packaged goods that spends billions on consumer advertising every year.Allison is putting together a media plan for P&G using a variety of media vehicles.
-Allison learns that one magazine she is considering for P&G combines information on subscribers kept in a database with a computer program to produce magazines that include special sections for subscribers based on their demographic profiles.What is this known as?

• A)selective binding
• B)relationship management
• C)undifferentiated distribution
• D)ink-jet imaging
• E)satellite transmission