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Refer to the following passage to answer the questions below.
Haley and Lauren, who recently graduated with MBAs, are opening a new shoe boutique called The Pampered Soul in Hattiesburg, Mississippi, which is classified as a Metropolitan Statistical Area (MSA) with more than 100,000 people. It's also home of The University of Southern Mississippi. Haley and Lauren will offer national brands of shoes that are not available in the department stores in the mall, and their primary target market will be women ages 18 to 35. They've rented a location on the main street in front of the USM campus. The owners realize that most of their business will come from within a five-mile radius and want to limit their advertising to those potential customers. They have a modest budget for advertising, so they want to get as much out of it as they can.
-Haley and Lauren want to hold a special event for the USM college women in an attempt to get them into their store.Would advertising in the local newspaper be a good advertising medium to make them aware of the special event? Why or why not?
Asian American
An individual of Asian descent who is a citizen or permanent resident of the United States.
Ambivalent
Experiencing conflicting emotions or thoughts towards a person or situation.
Acceptance-of-fate
The process of recognizing and resigning oneself to the outcomes of life without attempt to change or challenge them.
Planners
Individuals or tools engaged in the process of outlining strategies or actions for future activities.
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