Refer to the Following Passage to Answer the Questions Below

question 50

Essay

Refer to the following passage to answer the questions below.
Haley and Lauren, who recently graduated with MBAs, are opening a new shoe boutique called The Pampered Soul in Hattiesburg, Mississippi, which is classified as a Metropolitan Statistical Area (MSA) with more than 100,000 people. It's also home of The University of Southern Mississippi. Haley and Lauren will offer national brands of shoes that are not available in the department stores in the mall, and their primary target market will be women ages 18 to 35. They've rented a location on the main street in front of the USM campus. The owners realize that most of their business will come from within a five-mile radius and want to limit their advertising to those potential customers. They have a modest budget for advertising, so they want to get as much out of it as they can.
-Haley and Lauren want to learn more about the audiences of the local radio stations in Hattiesburg.Name a company that provides audience data for these media.

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Definitions:

Gestural Linguistics

The study of communication through non-verbal means, such as gestures and body language, particularly in human interactions.

Descriptive Linguistics

The study of language and its structure, focusing on describing and documenting languages as they are used.

Historical Linguistics

The study of how languages change and evolve over time, including the study of language families, language change, and the relationships between older and modern languages.

Mesopotamia

An ancient region located in the eastern Mediterranean, broadly between the Tigris and Euphrates rivers, known as the cradle of civilization.