Which of the Following Refers to Information Such as Demographic

question 15

Multiple Choice

Which of the following refers to information such as demographic profiles of current customers,response to previous promotions,product sales and distribution patterns,and the budget of how much can be spent on media?

• A) client information
• B) market research
• C) competitive advertising
• D) consumer behavior reports
• E) media information

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Definitions:

Mental Shortcuts

Heuristic methods or simplified processes used by the brain to make decisions or solve problems quickly.

Implicit Attitudes

Unconscious beliefs or feelings that may influence behavior and perceptions without one's direct awareness.

Explicit Preferences

Preferences or choices that are clearly expressed or openly displayed by an individual, often reflecting conscious decisions and beliefs.

Implicit Preferences

Unconscious biases or inclinations towards certain ideas, individuals, or objects.