One Type of Media-Related Information About Markets Is the Broadcast

question 37

Multiple Choice

One type of media-related information about markets is the broadcast coverage area for television,which is called a(n) ________,and is referred to by the name of the largest city in the area.

• A)metropolitan statistical area (MSA)
• B)area of influence (AOI)
• C)designated marketing area (DMA)
• D)metropolitan marketing area (MMA)
• E)designated commerce area (DCA)

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