In Television,the Percent of Viewers Watching a Particular Show Based

question 108

Multiple Choice

In television,the percent of viewers watching a particular show based on the number of television sets that are on during that particular time slot is measured through ________.

• A)coverage
• B)exposures
• C)gross impressions
• D)ratings
• E)share of audience

---

Definitions:

Negotiation Planning

involves preparing strategies and objectives before entering into negotiation talks to better position oneself for favorable outcomes.

BATNAs

A reiteration emphasizing the importance of understanding one’s best alternatives to a negotiated agreement as crucial leverage in negotiations.

Distributive process

The method through which resources or outcomes are allocated among parties, often implying a zero-sum scenario similar to distributive bargaining but with a broader application.

Integrative process

A negotiation strategy focused on collaboration and finding mutually beneficial solutions for all parties involved.