What Is the First of the Four Basic Steps in Media

question 41

Multiple Choice

What is the first of the four basic steps in media planning?

• A)developing a media strategy
• B)establishing metrics
• C)analyzing metrics
• D)identifying the target audience
• E)purchasing media

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Definitions:

Shape

A term in statistics and mathematics describing the geometric or visual characteristics of a dataset or distribution, such as symmetry or skewness.

Stem-and-Leaf Display

A graphical method used to display quantitative data where each number is split into a stem (the leading digits) and a leaf (the last digit).

Simpson's Paradox

A phenomenon in statistics where a trend appears in several different groups of data but disappears or reverses when these groups are combined.

Aggregated Crosstabulation

A statistical method used to analyze and summarize data between two or more categorical variables in a table format.