Other Than Timing,what Are Two Important Scheduling Strategies

question 52

Multiple Choice

Other than timing,what are two important scheduling strategies?

• A)duration and continuity
• B)CPM and CPP
• C)reach and frequency
• D)impressions and ratings
• E)carryover and flighting

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Definitions:

Car Loan

A personal loan used to purchase a car, paid back in installments over a period of time, usually with interest.

Mortgage Rate

The interest rate charged on a mortgage, determining the size of the monthly payments by the borrower to the lender.

Assessed Value

The dollar value assigned to a property for purposes of measuring applicable taxes or the value of a property as determined by an appraisal method by a public tax assessor.

Mill Rate

A tax rate applied to property value, with one mill representing one-tenth of a cent ($0.001).