What Two Figures Are Needed to Calculate CPM

question 33

Multiple Choice

What two figures are needed to calculate CPM?

• A)cost of an ad and program or issue rating
• B)cost of an ad and frequency of exposure
• C)average frequency and estimated target audience reached by media vehicle
• D)cost of an ad and estimated audience reached by media vehicle
• E)gross rating points and reach

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Definitions:

Mental Maps

Internal representations of the spatial relationships between objects in an individual's environment, influencing navigation and perception.

Barbara Tversky

A cognitive psychologist known for her work in spatial cognition and cognitive maps.

Systematically Distorted

Refers to information or communication that has been altered in a consistent and predictable manner, often leading to misconceptions or biases.

Heuristics

Simple, efficient rules, often hard-coded by evolutionary processes, that help in making decisions, forming judgments, or solving problems.