Which Is a Method of Comparing Media Vehicles by Estimating

question 70

Multiple Choice

Which is a method of comparing media vehicles by estimating the cost of reaching 1 million households based on a program's rating points?

• A) cost per point (CPP)
• B) cost per thousand (CPM)
• C) cost per prospect (CPP)
• D) brand development index (BDI)
• E) category development index (CDI)

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Definitions:

Degree of Operating Leverage

A ratio that measures how a percentage change in sales will affect profits, highlighting the impact of fixed costs on earnings.

Break-even Point

The level of sales at which total revenues equal total costs, resulting in no profit or loss for the business.

Variable Expenses

Costs that change in proportion to the activity or volume of operations in a business, such as raw materials and labor costs.

Fixed Expenses

Costs that do not vary with the volume of production or sales, such as rent, salaries, and insurance premiums.