Which of the Following Is the Most Important Function of Media

question 64

Multiple Choice

Which of the following is the most important function of media buying?

• A)providing information to media planners
• B)matching the media vehicle to the strategic needs of the message
• C)negotiating cost and making the media buy
• D)handling all billing and payment for media buys
• E)monitoring the media plan performance

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Definitions:

Hedge Ratio

A ratio used to adjust or hedge the risk exposure of an investment by comparing the value of the position protected to the value of the protective instrument.

Hedge Ratio

A ratio used to determine the portion of an asset or portfolio that is protected or hedged against market movements.

Dollar Change

The absolute difference in the value of a financial instrument, currency or commodity's price from one period to another.

Dividend-Payout Policies

Strategies a company uses to decide the portion of profits it will distribute to shareholders as dividends versus retaining for reinvestment.