Compare and Contrast Cost Per Thousand (CPM)and Cost Per Point

question 71

Essay

Compare and contrast cost per thousand (CPM)and cost per point (CPP).

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Definitions:

Communicative Act

In Hymes’s ethnography of communication, the smaller units of speech within a speech event—for example, asking a question or telling a joke.

Speech Event

In Hymes’s ethnography of communication, a specific speech activity—for example, an awards speech.

Speech Event

A specific instance in which communication occurs, structured by conventions and expectations of the participants and the context.

Speech Community

In Hymes’s ethnography of communication, a group of people who share a common language that differentiates them from other groups—for example, a group of communication majors.