Which IMC Tool Helps an Organization and Its Publics Relate

question 15

Multiple Choice

Which IMC tool helps an organization and its publics relate to each other to the benefit of both?

• A)advertising
• B)personal selling
• C)publicity
• D)sales promotion
• E)public relations

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Definitions:

Normal Probability Distribution

A bell-shaped distribution that is symmetric about the mean, showing how random variables are distributed.

Continuous Probability Distribution

A probability distribution that assigns probabilities to a continuum of possible outcomes, often described by a probability density function.

Standard Deviation

A measure that quantifies the amount of variation or dispersion of a set of data values; an indicator of data spread or how spread out the data are.

Standard Normal Distribution

A normal distribution with a mean of zero and a standard deviation of one, used in statistical analysis.