Ian Works in the Public Relations Function in His Company

question 57

Multiple Choice

Ian works in the public relations function in his company.When he wants exposure for some aspect of his company,he contacts people he knows,such as Lisa,a reporter for the local newspaper,or Anthony,Melissa,and Stephanie at the local television stations.Ian has worked hard to develop these media contacts.In public relations,this relationship management is known as ________.

• A)external relations
• B)media relations
• C)public affairs
• D)corporate relations
• E)reputation management

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Definitions:

Merit Pay System

A compensation strategy that offers monetary rewards to employees based on their performance and achievements, aimed at motivating and retaining high performers.

Pay Increases

Adjustments made to employees' wages or salaries to reflect changes in performance, market rates, or cost of living.

Job Attitudes

The set of feelings, beliefs, and thoughts that employees have about their jobs.

Stock Options

Financial instruments that give the holder the right, but not the obligation, to buy or sell shares of a company’s stock at a predetermined price and date.