Refer to the Passage Below to Answer the Questions That

question 85

Multiple Choice

Refer to the passage below to answer the questions that follow.
Wendy's fast food restaurant recently had a situation in which a woman found a fingertip in her bowl of chili. Of course, customers were disgusted and sales at that particular Wendy's and Wendy's outlets nationwide went down. Fortunately for Wendy's, though, it was discovered weeks later that the accuser has a history of filing lawsuits against businesses, and the owner of the lost digit turned out to be a co-worker of the woman's husband. The Wendy's location in which this incident occurred received very favorable exposure in the local media once it was learned that the restaurant was victimized by this false accusation.
-Immediately following this individual's claim of finding a fingertip in her chili,which public relations program would be most valuable to Wendy's?

• A) corporate reputation management
• B) crisis management
• C) marketing public relations
• D) public communication campaigns
• E) public service announcements

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Definitions:

Behavioral Genetics

The study of the role of genetic and environmental factors in shaping behaviors and personality.

Heritability Coefficient

Heritability coefficient is a statistical estimate that indicates how much of the variation in a particular trait within a population can be attributed to genetic differences among individuals.

Twin Studies

Research studies that compare the similarities and differences between monozygotic (identical) and dizygotic (fraternal) twins to understand genetic and environmental influences on traits.

Personality Traits

Enduring characteristics or patterns of behavior that define an individual's responses across various situations.