What Is the Second Step in the Direct-Marketing Process

question 137

Multiple Choice

What is the second step in the direct-marketing process?

• A) objectives and strategy
• B) the offer
• C) customer ordering
• D) fulfillment and customer follow-up
• E) relationship building

---

Definitions:

Unconditioned Stimulus

In classical conditioning, a stimulus that naturally and automatically triggers a response without prior learning.

Major Depressive Disorder

A more severe form of depression characterized by persistent feelings of deep sadness, hopelessness, worthlessness, and other debilitating symptoms.

Psychoanalysis

A therapeutic approach that focuses on exploring unconscious thoughts and feelings to resolve psychopathological issues.

Dream Therapy

A psychotherapeutic technique that involves the interpretation of dreams to gain insight into a patient's psyche or to treat psychopathological issues.