During the ________ Step in the Direct-Marketing Process,the DMC Message

question 88

Multiple Choice

During the ________ step in the direct-marketing process,the DMC message must make it as easy as possible for customers to respond.

• A) objectives
• B) offer
• C) response
• D) fulfillment
• E) relationship building

Understand the ethical considerations and potential consequences of organizational change strategies.

Distinguish between various models of organizational change.

Appreciate the importance of employee involvement in the change process.

Identify strategies for reducing restraining forces and increasing driving forces for change.