Which of the Following Is NOT a Good Tip for Creating

question 67

Multiple Choice

Which of the following is NOT a good tip for creating effective direct mail?

• A) Get the attention of the targeted prospect as the envelope comes from the mailbox.
• B) Provide all of the information you have about the product.
• C) Provide critical information about product use.
• D) Use an incentive to encourage a fast response.
• E) Inspire confidence, minimize risk, and establish that the company is reputable.

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Definitions:

Negative Reinforcement

A process in behavior modification where the removal of an undesirable or unpleasant stimulus after a response increases the likelihood that the response will occur again in the future.

Books in Bookcase

Items, typically bound and containing written or printed material, organized and stored on shelves in a piece of furniture known as a bookcase.

Behavior Modification

A method of therapy rooted in operant conditioning principles, which aims to substitute negative behaviors with positive ones using either rewards or penalties.

Classical Conditioning

The procedure of learning through continual pairing of two stimuli; a behavior that initially results from the second stimulus later results from only the first stimulus.