After Selecting a Sweater on the Lands' End Website,Kelly Oldham

question 140

Multiple Choice

After selecting a sweater on the Lands' End website,Kelly Oldham filled out the required customer and credit card information.A box with a checkmark inside was next to the following statement: "Yes,I would like to receive promotional information via email from Lands' End." The statement suggests that Lands' End is using which of the following marketing tools?

• A) spam
• B) telemarketing
• C) spoofing
• D) data mining
• E) permission marketing

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Definitions:

Salvage Value

At the conclusion of its useful life, an asset's salvage value is the anticipated market price upon resale.

Service Revenue

Revenue generated by a business through the delivery of services to its clientele.

Prepaid Rent

An asset account that records rent payments made in advance for the use of property or space that hasn’t yet been incurred.

Adjusting Entry

An entry made in the journals to align the accounts with the true financial status by accounting for accrued or deferred items.