What Is the Second Step in the Direct-Marketing Process

question 137

Multiple Choice

What is the second step in the direct-marketing process?

• A) objectives and strategy
• B) the offer
• C) customer ordering
• D) fulfillment and customer follow-up
• E) relationship building

---

Definitions:

Neurons

Cells within the nervous system that transmit information to other nerve cells, muscle, or gland cells.

Parasympathetic Nervous System

A division of the autonomic nervous system responsible for conserving energy and slowing down the body's responses.

Mobilizes

To prepare and organize (groups, resources, etc.) for a purpose or action, especially in a context of urgency or conflict.

Somatic Nervous System

A component of the peripheral nervous system associated with the voluntary control of body movements through the action of skeletal muscles.