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During the ________ step of the direct-marketing process,the DMC campaign must communicate benefits to buyers by answering the enduring question: "What's in it for me?"
Anions
are negatively charged ions, which are atoms or molecules that have gained one or more electrons.
Compound
A substance made up of atoms of two or more different elements joined by chemical bonds.
Atoms
The basic units of matter consisting of a nucleus surrounded by electrons, forming the building blocks of all substances.
Element
A pure chemical substance consisting of one type of atom, distinguished by its atomic number.
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