MMT,Inc,A Pharmaceutical Company,considered Using Direct Marketing

question 15

Multiple Choice

MMT,Inc.,a pharmaceutical company,considered using direct marketing.An important need the company had was to respond to the customers' responses by getting the product to the customers who ordered it within 48 hours.What step in the direct-marketing process was MMT concerned about?

• A) objectives
• B) the offer
• C) targeting
• D) fulfillment
• E) message strategy

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Definitions:

English Major

An academic concentration focused on the study of English literature, language, and writing.

$400 Dress

A dress that is being sold for $400, indicating its price point in the market.

Equilibrium Price

The price at which the quantity of goods supplied equals the quantity demanded, resulting in market stability without surplus or shortage.

Equilibrium Quantity

The quantity of goods or services that is supplied and demanded at the equilibrium price, where market supply and demand balance out.