What Are the Two General Types of Premiums

question 110

Multiple Choice

What are the two general types of premiums?

• A) direct and mail
• B) free and self-liquidator
• C) immediate and delayed
• D) direct and indirect
• E) retailer-sponsored and manufacturer-sponsored

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Definitions:

Difference Threshold

the minimum amount of difference required between two sensory stimuli before an individual can perceive that the two stimuli are indeed different.

Absolute Threshold

The absolute threshold refers to the smallest level of stimulus intensity needed for the stimulus to be correctly detected at least half the time.

Difference Threshold

The minimum difference in stimulation that a person can detect 50 percent of the time, also known as the just noticeable difference.

Stimulus

Anything in the environment that is detectable by an organism and can elicit a physical or behavioral response.