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Refer to the Passage Below to Answer the Questions That

question 70

Multiple Choice

Refer to the passage below to answer the questions that follow.
Everyone knows McDonald's, the worldwide fast food chain. McDonald's has used consumer promotions for years. Restaurants offer a kids' Happy Meal that always includes a toy, and oftentimes the package itself is a promotion, such as pumpkin buckets at Halloween. McDonald's has also used a promotion patterned after the popular Monopoly game, in which everyone wins something small, like a soft drink or french fries, but one participant could win $1 million dollars. The Monopoly promotion usually lasts several months. McDonald's also participates in promotions with movies, such as Star Wars and several Disney movies. Another promotion McDonald's is considering is a program that will give consumers one free Happy Meal for every 10 they purchase.
-What type of premium is the Happy Meals pumpkin bucket?

Definitions:

Sublimation

A defense mechanism where socially unacceptable impulses or idealizations are unconsciously transformed into socially acceptable actions or behavior.

Object Relations Theory

A psychoanalytic theory suggesting that relationships and interactions with significant others, especially parents, during infancy shape an individual's personality and relationships in adulthood.

Melanie Klein

A pioneering figure in psychoanalysis, particularly known for her work in child analysis and her theories on the importance of fantasy, play therapy, and the early stages of child development.

Collective Unconscious

A concept in Jungian psychology referring to a part of the unconscious mind which is shared among beings of the same species and contains universal experiences.