Which Consumer Sales Promotion Is a Marketer's Offer to Return

question 16

Multiple Choice

Which consumer sales promotion is a marketer's offer to return a certain amount of money to the consumer who purchases the product?

• A)rebate
• B)sample
• C)coupon
• D)premium
• E)self-liquidating

Recognize the dynamics of a monopoly, including how monopolies establish and maintain their market power.

Differentiate between the pricing and output strategies of monopolies versus perfect competition.

Analyze marginal cost and marginal revenue to determine optimal output levels.

Identify the conditions under which economies of scale are realized.

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Definitions:

Hydrologic Cycle

The water cycle, which includes evaporation, precipitation, and flow to the ocean; supplies terrestrial organisms with a continual supply of fresh water.

Nitrification

The conversion of ammonia (NH3) to nitrate (NO3-) by certain bacteria (nitrifying bacteria) in the soil; part of the nitrogen cycle.

Transpiration

is the process by which moisture is carried through plants from roots to small pores on the underside of leaves, where it changes to vapor and is released to the atmosphere.

Aquatic Ecosystems

Water-based environments, including oceans, lakes, rivers, and wetlands, where plants and animals interact.