Which of the Following Questions Would Be the Best One

question 139

Multiple Choice

Which of the following questions would be the best one to help a marketer evaluate the return on a sales promotion investment?

• A) Did the promotion run too long or too short?
• B) Did customers enjoy the events associated with the promotion?
• C) Did customers search the promotion's website for additional product information?
• D) Did the promotion increase purchases from current customers or attract new customers?
• E) Did the distribution of the promotional information match consumer expectations and needs?

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Definitions:

Actual Overhead Costs

The real costs that a company incurs for its indirect materials, indirect labor, and other overhead expenses.

Direct Labour Cost

The wages and benefits paid to workers who are directly involved in the manufacturing process.

Manufacturing Overhead Applied

The allocation of overhead costs to the goods produced, based on a predetermined overhead rate.

Job-order Costing

A cost accounting system that accumulates manufacturing costs separately for each job.