Refer to the Passage Below to Answer the Questions That

question 99

Essay

Refer to the passage below to answer the questions that follow.
Kraft is known for its cheese products,but the company also manufactures several consumer packaged goods products,such as mayonnaise,salad dressing,barbecue sauce,macaroni and cheese,and other types of food products sold in grocery stores.A large portion of Kraft's marketing communication budget is spent on incentives such as sales contests and retail kits.
-What kind of audience is Kraft targeting with incentives to get its products to consumers in the stores?

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Definitions:

Arousal

A state of physiological and psychological alertness or excitement, varying in intensity and triggered by different stimuli.

Genital Arousal

The physiological response of the genital organs to sexual stimulation, leading to an increase in blood flow and erection in males or lubrication and swelling in females.

Homosexuality

Romantic or sexual attraction to people of one's own sex.

Excitation Transfer

A psychological process where arousal from one situation intensifies the reaction to a subsequent, unrelated event.