________ Are the Various Ways a Consumer Comes in Contact

question 42

Multiple Choice

________ are the various ways a consumer comes in contact with a brand while ________ are the brand experiences that affect a consumer's feelings about a brand.

• A) Touch points; critical touch points
• B) Touch points; contact points
• C) Contact points; touch points
• D) Contact points; critical points
• E) Touch points; critical points

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Definitions:

Balanced Scorecard

A system for strategic planning and management that aligns organizational activities with its vision and strategy, enhances communication both internally and externally, and tracks the organization's performance in relation to its strategic objectives.

Departments

Divisions within an organization, each focusing on a specific area of function such as marketing, finance, or human resources.

Profit Sharing

A compensation strategy where employees receive a share of the company's profits in addition to their regular salary.

Gainsharing Program

A compensation strategy that shares the financial benefits of performance improvements with employees through collective incentives.