Increasing Immediate Sales,attracting Attention at Decision Points,creating Interest,stimulating Urgency,and Encouraging

question 78

Multiple Choice

Increasing immediate sales,attracting attention at decision points,creating interest,stimulating urgency,and encouraging trial and impulse purchasing are all objectives for the IMC tool of ________.

• A) direct marketing
• B) guerilla marketing
• C) advertising
• D) point-of-purchase
• E) public relations