One of the Primary Effects of Trade Sales Promotions Is

question 103

Multiple Choice

One of the primary effects of trade sales promotions is to ________.

• A) reach a wide audience through mass media
• B) create conviction in consumers
• C) reinforce consumer satisfaction
• D) energize the sales force
• E) create a brand reminder

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Definitions:

Conflict And Dissension

Disagreements and disputes that arise when the interests, needs, or beliefs of individuals or groups are incompatible.

Language

A system of symbols and rules used for communication and expression among individuals within a society.

Dominant Values

The core beliefs and principles that are widely accepted and upheld within a society or organization.

Observable Artifacts

The visible elements in an organization's culture, including symbols, physical structures, language, and rituals.