Kevin Has Taken Over the International Operations of His Company

question 55

Multiple Choice

Kevin has taken over the international operations of his company.He contends that advertisers must consider differences among countries,including local culture,media availability,and legal restrictions.Which strategy is Kevin most likely to follow?

• A) local initiative
• B) localization
• C) standardization
• D) cooperation
• E) synergy

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Definitions:

School Integration

The process of ending racial segregation within educational institutions, aiming to bring students of different races together in the same schools.

Busing

This term, particularly in the context of education, refers to the transportation of students to schools outside their local district as a means of achieving racial desegregation or to give access to better educational resources.

Public Schools

Educational institutions funded and administered by government entities, providing free education to the public.

Stereotype Threat

The risk of confirming negative stereotypes about an individual's group, which can hinder performance in a variety of settings.